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If your brand is visible it gains consideration. Your brand will show commitment. Brand equity provides reason to book through you and creates a positive mindset. .
All games have rules. If you dont stick by the principles you're not going to win. Whether there are 20 players, or even 2 players you still need to abide by the rules of the sport. This is the same as your control business. Think of systems exactly the same as rules.
You have to abide by the systems you need in your work place. I am a disciplinarian for having systems in place. You need to get a procedure that's employed as a delivery mechanism for providing the support to your clients. Familiarise yourself with a fantastic business system and adhere with it. .
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When playing a game, you have to be on top of your own match to continue winning. Just because you win once, doesnt mean you'll keep on top. You need to continue to work in your game moves. Think what you're recommending to your customers. Consider in the products you're using.
If the clients see you adore your work, it will win you additional points. This applies to both office staff and technicians. When employing extra staff just bear in mind that everyone has their own unique personality and a means of dealing with customers. Particular attention is required by some customers. Train your staff how to handle the clients.
I would prefer to say client instead of a client. I'll be honest in saying 99% of our hard clients have turned into our very best customers because we applied special care. Most of the time they are only difficult since there's been a communication problem or else they dont understand the treatment.
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A challenging customer can be averted with a fantastic system in place. .
Thinking outside the game is more than just a business clich. Laguna Pest Control has managed to build a brand equity because of thinking away from the game. Know your sport. Know the principles and know how to play with it. Bear in mind every game is different, every game needs to be played differently and has a different set of principles.
Laguna Pest Control has made moves in the sport to win in Noosa. Our players are somewhat different to players in Sydney. Our rules and the way we play the sport might not apply to someone starting up a pest control business in Melbourne. Let me give you an example:.
Noosa is built on tourism. For us to win the match I had to target the tourism industry. I learnt it, check my blog breathed it and became part of it. I joined Tourism Noosa, Noosaville Business Association, BNI, Noosa Business Connect, the list goes on. I attend each tourism networking event on a weekly and monthly basis.
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I take resort managers out for a drink. I must know them on a personal level and eventually become their friends. For us to win the match in Noosa we had to understand the community. This is really where our marketing machine comes back into play. Laguna Pest Control host events for the Tourism Industry, we have ant and bee mascots for xmas parades, our vehicles stand out in the crowd and our work shirts speak for themselves.
There will be another pest control business that can come along and sometimes even do something greater than you. Remember, dont think about this as a hazard but much more as a challenge. Another match. Competition is excellent. Competitors provide you with the chance to improve your business. They're doing you a favor.
Enjoy it and maintain loving what you're doing. It is also important to remember your competitors are not your enemies. Help each other out. You need each other to continue improving this industry. We are in this game for exactly the same reason. If youre great at what you are read here doing, passionate about your work and also have a few strategic game motions, you're on a winning streak! .
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