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If your brand is visible it gains consideration. Your brand will reveal commitment. Brand equity provides reason to book through you and produces a positive mindset. .
All games have rules. If you dont stick by the rules you're not going to win. Whether there are 20 players, or even 2 players you need to abide by the principles of the sport. This is just like your pest control business. Think of systems exactly the same as rules.
You must abide by the systems you need in your work area. I'm a strict disciplinarian for having systems in place. You need to have a procedure that is used as a delivery mechanism for providing the support to your customers. Familiarise yourself with a fantastic business system and adhere with it. .
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When playing a match, you must be on top of your own game to continue winning. Just because you win once, doesnt mean you will keep on top. You need to continue to work in your game moves. Think what you are recommending to your clients. Believe in the products you're using.
If the clients see you love your job, it is going to win you points. This applies to both office staff and technicians. When employing extra staff just bear in mind that everyone has their own unique personality and a means of dealing with clients. Special attention is required by some clients. Train your employees how to handle the clients that are special.
I would rather say client instead of a challenging client. I'll be honest in saying 99% of our hard clients have turned into our very best customers because we implemented special attention. Most of the time they are only difficult because there has been a communication problem or they dont understand the treatment.
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A difficult customer can be averted with a fantastic system in place. .
Thinking outside the sport is more than only a business clich. Laguna Pest Control has managed to build a brand equity due to thinking away from the game. Know your sport. Know the principles and know how to play it. Bear in mind every match is different, each game needs to be played differently and has a different set of rules.
Laguna Pest Control has made moves in the sport to win in Noosa. Our players are somewhat different to gamers in Sydney. Our rules and how we play the game might not apply to someone starting up a pest control business in Melbourne. Allow me to give you an example:.
Noosa is built on tourism. For us to win the game I had to aim the tourism industry. I learnt it, breathed it and became part additional resources of it. I joined Tourism Noosa, Noosaville Business Association, BNI, Noosa Business Connect, the list goes on. I attend each tourism networking event on a weekly and monthly basis.
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I take resort managers out to get a drink. I must know them on a personal level and became their friends. For us to win the game in Noosa we needed to understand the local community. This is really where our marketing machine comes back into play. Laguna Pest Control host events for the Tourism Industry, we've got ant and bee mascots for xmas paradesour automobiles stand out in the crowd and our work shirts talk for themselves.
There will be another pest control business that can come along and sometimes even do something greater than you. Remember, dont think of this as a hazard but more as a challenge. Another game. Competition is great. Competitors give you the chance to boost your business. They're doing you a favor.
Enjoy it and keep loving what you do. It is also important to remember your competitors are not your enemies. Help each other out. You need one another to continue improving the industry. We are in this game for the same reason. If youre great at everything you do, passionate in your job and also have a few strategic game moves, you're on a winning streak! .
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Termitrust might not be the biggest and we're not the slightest, but we are totally committed to being a pest control company you can trust.
We are proud that tens of thousands of Australian homeowners rely on Termitrust due to their termite and pest control needs. Many of our new clients come from word of mouth.