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If your brand is observable it gains consideration. Your brand will show commitment. Brand equity gives reason to book and produces a positive mindset. .

All games have rules. If you dont stick by the principles you're not going to win. Whether there are 20 players, or two players you still need to abide by the rules of this game. This is just like your control business. Think of systems the same as rules.

You must abide by the systems you need in your work area. I am a disciplinarian for having systems in place. You need to get a procedure that's employed as a delivery mechanism for providing the service. Familiarise yourself with a good business system and stick with it. .

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When playing a game, you must be on top of your own match to continue winning. Just because you win once, doesnt mean you'll keep on the top. You need to continue to work in your game moves. Think what you are recommending to your customers. Believe in the products you are using.

When the customers see you love your work, it is going to win you extra points. This applies to both the office employees and technicians. When employing additional staff just keep in mind that everyone has their own unique personality and a way of dealing with clients. Particular care is required by some clients. Train your staff how to handle the customers that are particular.

I would rather say client instead of a client that is difficult. I'll be honest in saying 99% of our hard clients have turned into our best customers because we applied special care. Most of the time they're only difficult since there's been a communication problem or they dont understand the treatment.

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A customer that was difficult can be avoided with a fantastic system in place. .

Thinking beyond the sport is more than just a business clich. Laguna Pest Control has managed to construct a good brand equity because of thinking outside the game. Know your game. Know the rules and know how to play it. Bear in mind each game is different, every game needs to be played differently and has a different set of rules.

Laguna Pest Control has made moves in the game to win in Noosa. Our players are different to players in Sydney. Our rules and how we play with the sport might not be applicable to someone starting up a pest control business in Melbourne. Let me give you an example:.

Noosa is built on tourism. For us to win the game I needed to target the tourism industry. I learnt it, breathed it and became part of it. I joined Tourism Noosa, Noosaville Business Association, BNI, Noosa Business Connect, the list goes on. I attend each tourism networking event on a weekly and monthly basis.

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I take resort managers out for a drink. I got to know them on a personal level and became their friends. For us to win the match in Noosa we needed to understand the community. This is really where our marketing machine comes back into play. Laguna Pest Control host events for the Tourism Industry, we've got ant and bee mascots for paradesour automobiles stand out from the crowd and our work tops talk for themselves.

There will always be another pest control business that can come along and at times even do something better than you. Remember, dont think about this as a hazard but much more as a challenge. Another game. Competition is great. Competitors provide you with the chance to boost your business. They are doing you a favour.

Enjoy it and keep loving what you're doing. It is important to remember your opponents have a peek here are not your enemies. Help each other out. You need each other to continue improving this industry. We are all in this match for exactly the same reason. If youre great at what you are doing, passionate in your job and have a few strategic game moves, you are on a winning streak! .

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