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If your brand is visible it gains consideration. Your brand will show commitment. Brand equity provides reason to book and creates a positive attitude. .

All games have rules. If you dont stick by the rules you are not going to win. Whether there are 20 players, or two players you still need to abide by the principles of the sport. This is the same as your control business. Think of systems the same as principles.

You must abide by the systems you have in your work area. I'm a disciplinarian for having systems in place. You need to have a process that's used as a delivery mechanism for providing the service to your clients. Familiarise yourself with a fantastic business system and stick with it. .

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When playing a match, you must be on top of your own game to continue winning. Just because you win once, doesnt mean you will stay on the top. You need to continue to work in your game moves. Think what you are recommending to your clients. Believe in the products you're using.

If the customers see you love your work, it is going to win you additional points. This applies to both office employees and technicians. When employing extra staff just keep in mind that everyone has their own unique personality and also a means of dealing with clients. Special care is required by some clients. Train your employees how to handle the special customers.

I would rather say customer instead of a client. I will be honest in saying 99 percent of our difficult clients have turned into our best customers because we implemented special attention. Most of the time they're only difficult because there has been a communication problem or else they dont understand the treatment.

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A challenging customer can be avoided with a fantastic system in place. .

Thinking outside the game is more than just a business clich. Laguna Pest Control has managed to construct a brand equity due to thinking away from the game. Know your game. look at here Know the rules and know how to play with it. Bear in mind each match is different, every game needs to be played differently and has a different set of rules.

Laguna Pest Control has made moves in the game to win in Noosa. Our players are somewhat different to gamers in Sydney. Our rules and the way we play the sport may not apply to someone starting up a pest control business in Melbourne. Allow me to give you an example:.

Noosa is built on tourism. For us to win the match I needed to aim the tourism industry. I learnt it, breathed it and became a part of it. my response I joined Tourism Noosa, Noosaville Business Association, BNI, Noosa Business Connect, the list goes on. I attend every tourism networking event on a weekly and monthly basis.

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I take hotel managers out for a drink. I got to know them on a personal level and eventually become their friends. For us to win the match in Noosa we needed to understand the community. This is really where our marketing machine comes back into play. Laguna Pest Control host events for the Tourism Industry, we've got ant and bee mascots for xmas parades, our automobiles stand out in the crowd and our work tops talk for themselves.

There will be another pest control business that can come along and at times even do something greater than you. Remember, dont think about this as a hazard but much more as a challenge. Another game. Competition is great. Competitors give you the chance to boost your business. They are doing you a favor.

Enjoy it and maintain loving what you're doing. It is important to remember your competitors are not your enemies. Help each other out. You need one another to continue improving the industry. We are in this this website match for exactly the exact same reason. If youre great at what you do, passionate about your job and have a few tactical game moves, you're on a winning streak! .

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We're proud that tens of thousands of Australian homeowners rely on Termitrust for their termite and pest control needs.  Many of our new customers come from word of mouth.