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If your brand is observable it gains consideration. Your brand will show commitment. Brand equity gives reason to book through you and creates a positive attitude. .

All games have rules. If you dont stick by the rules you're not going to win. Whether there are 20 players, or two players you still need to abide by the rules of the game. This is the same as your pest control business. Think of systems the same.

You have to abide by the systems you have in your work place. I am a strict disciplinarian for having systems in place. You need to have a process that is used as a delivery mechanism for providing the support. Familiarise yourself with a fantastic business system and adhere with it. .

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When playing a match, you have to be on top of your own match to continue winning. Just because you win once, doesnt mean you will keep on the top. You need to continue to work in your game moves. Believe what you're recommending to your clients. Believe in the products you're using.

If the clients see you adore your job, it is going to win you points. This applies to both office employees and technicians. When employing additional staff just bear in mind that everyone has their own unique personality and also a way of dealing with customers. Some customers require particular care. Train your staff how to handle the clients that are particular.

I would prefer to say customer instead of a difficult customer. I'll be honest in saying 99 percent of our hard customers have turned into our very best customers because we implemented special attention. The majority of the time they are only difficult because there has been a communication problem or they dont understand the treatment.

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A customer can be avoided with a good system in place. .

Thinking outside the game is more than just a business clich. Laguna Pest Control has managed to build a brand equity due to thinking outside the game. Know your game. Know the rules and know how to play it. Bear in mind every game is different, every game needs to be played differently and has a different set of rules.

Laguna Pest Control has made moves in the game to win in Noosa. Our players are different to players in Sydney. Our rules and how we play with the sport might not be applicable to someone starting up a pest control business in Melbourne. Allow me to give you an example:.

Noosa is built on tourism. For us to win the match I had to target the tourism industry. I learnt it, breathed it and became a part of it. I joined Tourism Noosa, Noosaville Business Association, BNI, Noosa Business Connect, the list goes on. I attend every tourism networking event on a weekly and monthly basis.

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I take hotel managers out to get a drink. I must know them on a personal level and eventually become their friends. For us to win the match in Noosa we needed to understand the community. This is where our marketing machine comes back into play. Laguna Pest Control host events for the Tourism Industry, we have ant and bee mascots for paradesour vehicles stand out from the audience and our work tops talk www.ipcadelaide.com.au for themselves.

There will be another pest control business that will come along and at times even do something better than you. Bear in mind, dont think of this as a hazard but more as a challenge. Another match. Competition is great. Competitors provide you with the chance to improve your business. They're doing you a favour.

Enjoy it and maintain loving what you do. It is important to remember your opponents are not your enemies. Help each other out. You need each other to continue improving the industry. We are in this game for exactly the same reason. If youre good at everything you do, passionate in your job and have a few strategic game moves, you're on a winning streak! .

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To get a no pressure quote and free information please call us, complete the Make an Enquiry form or contact your local Termitrust Service Centre.

Termitrust may not be the most significant and we are not the slightest, but we are totally committed to being a pest control company that you can trust.

We are proud that tens of thousands of Australian homeowners rely on Termitrust for their termite and pest control needs.  Many of our new clients come from word of mouth.